It is the rapid pace of innovation and technological inventions that caused a notable shift in power from the company towards the consumer. The sum of our attitudes, opinions and behavioural patterns can therefore make or break a company – and we should use it for the best.

With the globally available amount of natural resources per annum being exhausted in less than seven months in 2018, this section provides you with a glimpse into a realm where companies reinvent common offerings with unusual ideas, redesigned production cycles and the will to change the widespread consumption processes. It is the aim of the below collection of companies to encourage you to take the first step towards making responsible and conscious choices when it comes to your very own consumption activities – without losing out.